Bachelor of Business Administration (BBA) three year undergraduate business management program comprises knowledge of business management and leadership skills where the students are trained in the business. This comprehensive degree is a promising area for the management aspirants or the budding entrepreneurs those who want to excel in the field of Management and Administration. The Business Administration is an undergraduate degree includes the study of retail trading which includes buying, marketing, merchandising, operations, inventory control, personnel and finance.

The BBA course will provide management education and basic understanding in various concepts of management and administration. It is a significant course for the candidates who wish to make their career in retail industry segment. This program enables improvising and up gradation and also the program is aligned to the typical needs of the current & future Indian retail scenario and brand spaces, as also to emerging retail spaces like exhibitions, events, museums etc. The course provides students with the knowledge, insight and skills needed to follow a successful management career in the retail or wholesale fields. This degree course will make the students to study in the topics like supply chain management, store location and management, retail customer service, quality, accounting, marketing, and computer technology.


Level Under Graduate
Course Duration & Exam 3 years /Semester Wise Exam
Eligibility Criteria Candidates should Passed in 10+2 with minimum 50% marks or equivalent, and candidates should be at least 17 years of age at the time of admission and the upper age limit is 25 years in most of the educational institutions.
Higher Studies M.Com, M.B.A, Master in Financial Management (M.F.M), Master in Management Studies (M.M.S), Master in Retail Management (M.R.M), Master of Marketing Management (M.M.M.)  Certified Management Accountant (CMA)  Masters Programme in International Business (MPIB) Master’s in Business Studies (M.B.S)

Programme Educational objectives: (PEOs)

PEO1Graduates will be capable of making a positive contribution to business, trade and industry in the national and global context
PEO2PEO2 Graduates will be able to apply frameworks and tools to arrive at informed Decision in profession and practice, striking a balance between business and social dimensions.
PEO3Graduates will have a solid foundation to pursue professional careers and take up higher learning courses such as MBA, MCA, MCM, MMM, M.Phil, Ph.D., as well
PEO4Graduates with a flair of self-employment will be able to initiate and build upon entrepreneurial ventures or demonstrate entrepreneurship for their employer organizations.
PEO5Graduate will recognize the need for adapting to change and have the aptitude and ability to engage in independent and life – long learning in the broadest context of socio- economic, technological and global change.

Programme Outcomes (Pos)

PO1Develop the knowledge, skill and attitude to creatively and systematically apply the principles and practices of management, accountancy, finance, business law, statistics, HR, operations and IT to management problems and work effectively in modern day business and non-business organizations.
PO2Develop fundamental in-depth knowledge and understanding of the principles, concepts, values, substantive rules and development of the core areas of business such as finance, accounting, marketing, HR, operations along with the tools such as Tally, MS Excel, MS Office, etc.
PO3 Demonstrate the critical thinking mindset and the ability to identify and formulate research problems, research literature, design tools, analyze and interpret data, and synthesize the information to provide valid conclusions and contextual approaches across a variety of subject matter.
PO4Exhibit self-confidence and awareness of general issues prevailing in the society and communicate effectively with the accounting, commerce, management, business, professional fraternity and with society at large through digital and non- digital mediums and using a variety of modes such as effective reports & documentation, effective presentations, and give and receive clear instructions.
PO5 Function effectively as an individual, and as a member or leader in teams, and in multidisciplinary settings by demonstrating life skills, coping skills and human values.
PO6Analyze the sampling techniques of collecting primary and secondary data and tools and techniques of data.
PO7Understand the methods of collecting primary and secondary data. construction of scaling techniques and Determine the steps involved in design of questionnaire. Analyze and preparation of project report for the Functional areas of research.
PO8Determine the functional areas of management such as Production, purchasing, marketing, sales, advertising, finance, human resource system, Industry 4.0Understand the SERQUAL of the various service industries.
PO9Analyze the various aspect of business research in the area of marketing, human resource and Finance.
PO10Analyze the various financial and accounting concept including Balance sheet , trial balance, etc.,

Program Specific Outcomes (PSOs)

PSO 1 Understand of the corporate world
PSO 2 :Analyze the theoretical knowledge with the practical aspects of Organizational setting and techniques or management.
PSO 3 : Determine conceptual and analytical abilities required for effective decision making.
PSO 4 : Understand the dynamic and complex working environment of Business.
PSO 5 : Understand the problems faced by the business sector in the Current scenario.
PSO 6 :Analyze the ups and downs of the stock market.
PSO 7 : Understand the rapid changes of financial services include banking and insurance sectors.
PSO 8 :Understand the micro and macro marketing environment.
PSO 9 :Understand the international trade procedure and documentation.
PSO 10:Understand the Forms of business organization.
PSO 11:Understand the business correspondence and communication.
PSO 12:Determine the organizational behaviour and its conflict.


Course No. of Courses Total Credits
Part – I Tamil 2 08
Part – II English 2 08
Part – III Core Courses 17 66
Part – III Core Practical Courses 2 6
Part – III Allied Courses 04 16
Part – III  Elective 03 12
Part – IV Non Major Elective Courses  04 08
Part – IV Skill Based Courses 05 14
Part – V Extension Activities 1 02
Total 40 140

List of Core Courses:

  1. Principles of Management
  2. Basics of Business and Business Environment
  3. Organizational Behavior
  4. Economics for Executives
  5. Financial Accounting
  6. Production and Material Management
  7. Marketing Management
  8. Human Resource Management
  9. Financial Management
  10. Management Information System
  11. Cost & Management Accounting
  12. Research Methods for Management
  13. Advertising and Sales Promotion
  14. Business Correspondence
  15. Entrepreneurship and Small Business Management
  16. Investment Management
  17. Services Marketing

List of Core Courses-Practical

  1. PC Software (MS Office ) – Practical
  2. Financial Accounting Package – Tally (Practical only)

List of Allied Courses:

  1. Paper I – Mathematics and Statistics for Management-I
  2. Paper II –Quantitative Techniques for Management-II
  3. Business Law
  4. Taxation Law and Practice

List of Non – Major Elective Courses:

  1. Environmental Studies
  2. Value Education-Human Rights
  3. Yoga for Human Excellence / Women’s Rights
  4. General Awareness

List of Core Electives (Major Electives):

  1. Company law and Practices
  2. Banking Law and Practices
  3. Project Work & Viva-Voce

List of Skill Based Courses:

  1. Communication skill-I
  2. Communication skill-I
  3. Campus to Corporate
  4. Soft skill for Business
  5. Institutional Training


  • Accountant, 
  • Operations Manager, 
  • Accounts Executive, 
  • Finance Manager, 
  • Executive Assistant, 
  • C Senior Accountant, 
  • Senior Account Executive, 
  • Accounts Manager, 
  • Tax Practices, 
  • GST Filling. 
  • Tax & Finance Consultant, 
  • Loan Advisor, 
  • Event Manager, 
  • Commodity Trader, 
  • Stock Broker, etc
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